NYC-Based · Websites, Systems & Automation

I build the infrastructure behind businesses that grow.

I'm Mac Landon, a consultant based in New York City. I build the websites, brands, and operational systems that let solo professionals, small firms, and creator-owned businesses run without falling apart. I don't subcontract. I build it myself.

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My Story

I got here by fixing what wasn't working.

My path into digital systems didn't start in a design school. It started in a Long Island tax office, watching a $500K-a-year business run entirely on paper, cash, and good intentions.

I'd just come out of an M.S. in Taxation and a stint at Grant Thornton, a top-10 global accounting firm, when I found myself in that office, rebuilding a private tax practice from scratch. The tax background shaped how I approach design: I don't design things that look good. I design things that work.

The instinct to build wasn't new. From age 12 I ran a YouTube channel through the early creator economy: hundreds of thousands of subscribers, millions of views, branded partnerships with major networks while I was still in middle school. Later, from a workshop in Long Island City, I built Mac LIC, a custom-gifting brand cutting and engraving physical objects to order. I ran a print-on-demand operation across multiple storefronts that processed 800+ orders internationally. Each one was the same lesson in a different costume: the operation is the product.

@dogsofnewyork.city was the cleanest version of that lesson. 91 styled portraits, every dog I walked in Manhattan, the same hand-lettered name/age/weight overlay on every frame. The discipline was the template, applied 91 times. A brand is legible because it repeats.

When I rebuilt that tax practice with digital intake, online payments, a client portal, and automated workflows, something clicked.

"Every screen had to earn its place by reducing friction or eliminating a manual step. That constraint made the work better."

The design decisions weren't aesthetic. They were operational. Since then I've applied that same framework to e-commerce brands, service businesses, and solo operators across the country.

I'm based in New York City and work remotely nationwide. I don't subcontract. I don't hand off. I don't disappear after kickoff. I get in, understand your operation, and build something that actually runs.

Creator Era

Independent YouTube Channel

Built and scaled an independent digital media entity from age 12. Grew to significant audience size in the early creator economy. Executed branded content partnerships with major networks. Mastered audience growth, digital ecosystems, and brand negotiations.

Foundation

M.S. Taxation, then Grant Thornton

Earned an M.S. in Taxation from Hofstra Zarb School of Business. Joined Grant Thornton, a top-10 global accounting firm, as a Tax Associate. Worked across high-net-worth individuals, estates, trusts, and corporates. Learned how serious operational work gets structured.

Hands-On Operations

Doob3D Technical Operations

Bridged the physical-to-digital pipeline at a 3D scanning studio in NYC. Coordinated large file transfers, managed end-to-end client experience, and ran the technical operations of a real production environment.

The Pivot

MG Tax Digital Transformation

Joined a private tax practice as Operations Lead. Took the firm paper-to-digital in 30 days. Built the intake, scheduling, payments, and client portal infrastructure. Cut administrative time in half. The most impactful design decisions are operational, not aesthetic.

Building Independently

Crafting, E-Commerce, Photography

Made and sold custom crafts starting in 2019, later branded as Mac LIC. Ran a multi-storefront print-on-demand operation that scaled to roughly 850 orders and $95K revenue across shops. Maintained an independent photography practice. Multiple income streams, multiple stacks.

Now

MacLandon.com

NYC-based solo consulting practice. Working with small businesses that need real infrastructure, not decks. Clients across tax, healthcare, e-commerce, and creative services.

Side Project

I also build things with my hands.

I've been making and selling custom crafts since 2019. In 2023, after moving to Long Island City, I rebranded the operation as Mac LIC. Wood burning, glass etching, laser engraving, fabric printing, resin work, metal stamping. Every piece is made to order for a specific person and occasion.

It started as a creative outlet and turned into dozens of commissions: wedding gifts, milestone celebrations, personalized portraits, corporate gifting. I still have all the equipment and still take orders when the right project comes along.

What I bring to every project

UX/UI Design

User research, journey mapping, wireframes, and interface design. Every screen earns its place by reducing friction.

Digital Infrastructure

Websites, client portals, booking systems, payment processing, and document management. Built to convert and actually run.

Automation & Workflows

Email sequences, intake workflows, and follow-up systems that run without you. Set up once, working forever.

Brand Identity

Logo, color, typography, and visual systems that hold together across every surface, from digital to print to packaging.

Operations & Tax

M.S. Taxation, ex-Grant Thornton. Process design, workflow automation, vendor coordination, basic bookkeeping. I speak the language of small business finance.

Content & Media

Video (Remotion, CapCut), photography, social production. A decade in the creator economy as an independent operator. End-to-end production.

Design Philosophy

Design that earns its place.

These aren't preferences. They're rules. Every project gets measured against the same framework: does this make something easier, faster, or less ambiguous for the person using it? If it doesn't, it doesn't ship.

Clarity over cleverness.

The most important thing a design can do is make the next step obvious. Clever layouts, surprising interactions, unusual patterns are tools, not goals. If a user has to think about what to do next, the design has failed. I default to the obvious choice every time, and only deviate when there's a real reason.

Systems over surfaces.

A beautiful homepage that leads to a broken intake form is a net negative. I think about the full system, every touchpoint a user encounters from first visit to repeat customer. The weakest link determines the experience. I fix the whole chain, not just the visible parts.

Build for the operator, not just the user.

A system that delights the customer but exhausts the person running it isn't a good system. I design for both sides of the transaction. The client portal needs to be easy to use. It also needs to cut Mark's admin time by 50%. Both matter. I don't treat operational efficiency as a nice-to-have.

Constraints are a feature.

Most of my clients don't have enterprise budgets or six-month timelines. They need something that works in 30 days with the tools they already have. That constraint is clarifying. It forces prioritization. It eliminates the nice-to-haves. The result is usually better than what an unconstrained process would have produced.

"The goal isn't a beautiful system. The goal is a system that runs without you."

Mac Landon

How I Work

Three steps. No surprises.

Audit & Strategy

We start with a deep dive into what's working, what's broken, and where you're losing time and money. I map out exactly what needs to change and in what order. You get a clear roadmap before anything gets built.

A clear roadmap

Design & Build

I get into your platforms and build. New systems, automations, funnels, whatever your audit revealed. You stay focused on your business while I handle the build. I don't disappear. I don't hand off. I build it myself.

A fully functional operation

Launch & Optimize

We launch, make sure everything sticks, and optimize based on what the first month teaches us. You walk away knowing exactly how to run it. I'm available if anything needs tuning.

More time, better results

Ready to work together?

Let's build something that actually works.

Book a free 30-minute call. I'll listen to what's going on in your business and come back with a clear picture of what's possible. No pressure, no pitch.

See if we're a fit See my work