Websites, brands, videos, and systems.
One person, not four.
I find what's broken and build what's missing.
Most businesses juggle four freelancers to look right and run right. I do all four, so the pieces finally fit together. Tax, healthcare, e-commerce, creative services.
MG Tax Inc.
Real businesses. Real problems. Real results.
Rebuilt as an interactive candy factory.
The Sprinkle Shoppe makes their own sprinkles but had a hobby-shop website. I rebuilt it as an interactive candy factory that finally looks like the real manufacturer they are.
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From viral views to a seamless revenue engine.
Elle had 798K views on TikTok and zero owned audience. I audited her funnel, mapped the leaks, and built her a direct storefront with email capture, now in final review before launch.
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Zero to full digital practice in 1 day.
A solo pelvic floor PT with world-class credentials and no website. I built the full site, copywriting, blog, and patient intake flow from scratch.
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From paper to fully digital in 30 days.
Mark's tax practice ran on paper for 30 years. I rebuilt the entire operation digitally (intake, payments, document management, scheduling) in under a month.
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Zero to profitable Etsy shop in 8 months.
Ashley had raw design talent and zero business foundation. I built the brand, shop, SEO, pricing, and social strategy from scratch. Profitable in month one.
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From retail chain to independent specialist.
A Tufts-trained specialist prescribing glasses at a retail chain. I built her business model and brand from scratch. She didn't ask for an independent practice. I showed her she could have one.
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A calm, credible home before day one.
Jordan is opening a private therapy practice for women and adolescents. Before her first client, I built the full site and brand: calm, clinical, and ready to turn interest into a waitlist.
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A neighborhood vet, rebuilt from scratch.
My own animal hospital had a dated logo and an early-2000s website. I redesigned the whole thing, new brand and a live modern build, unprompted, to show the owner what was possible.
View the redesign →Things I've made.
Beyond the websites: brand films, character animation, weddings, and montages. A 66-second reel and the work behind each cut.
Watch the reel →Built for businesses that are ready to grow.
- You've built something real. Revenue's coming in. The brand, the systems, or both haven't caught up to what you've built.
- You're hitting the same ceiling. Intake, conversion, brand confusion, retention. The bottleneck keeps showing up in the same place. You need a clear read on where it actually lives.
- You know it needs to change. Not sure if it's a better brand, a better system, or both at once. You want someone who can tell you and execute it.
- You want it built, not pitched. A strategy deck won't fix what's broken. You need someone in the platform, in the file, in the build.
- You move fast. MG Tax: paper-to-digital in 30 days. Marissa Joy: site, brand, blog, and intake in 1 day. Ashley: brand, shop, and content, profitable in month one. If your timeline is "by next quarter," I'm not your person.
- You're a solo operator or small team. No layers, no middle management. You make the decisions and want someone who can move alongside you.
Not the right fit? If you're pre-revenue, want a pitch deck instead of a build, or looking for a full-time hire, I'm probably not your person yet. That's okay.
Let's figure out what you actually need.
Book a free 30-minute call. I'll listen to what's going on in your business and come back with a clear picture of what's possible. No pressure, no pitch.
See if we're a fit
I got into this by fixing what wasn't working.
My first project was a tax practice doing $500K a year, running entirely on paper, cash, and good intentions. No systems, no digital presence, no way to scale. Just decades of doing things the hard way.
I rebuilt everything from scratch. Digital intake, online payments, a client portal, automated workflows. The operation ran better within weeks than it had in years.
That project was the first time I realized I'd been training for this my whole life. Hofstra M.S. Taxation. Grant Thornton. A YouTube channel I ran from age 12. A multi-storefront e-commerce operation. Mac LIC, my custom gifting brand. Different stacks, same instinct: build the thing, run it, fix what breaks.
Every small business has this gap. The product is real, the work ethic is there, but the infrastructure is always the last thing that gets built. I'm based in New York City and work with businesses remotely across the country. I don't just consult. I get in, understand your situation, and build something that works.
I build the pieces that are missing.
The foundation everything else runs on. Websites, client portals, booking systems, document management, and payment processing. Built to feel like you and actually convert. This is where most clients start.
From your social media all the way to purchase. I connect the dots so your audience stops scrolling and starts buying.
Emails, workflows, and follow-ups that run in the background. Set up once, working forever.
One cohesive presence everywhere, so wherever someone finds you, they get the same impression.
Most people hire four vendors to get what I do alone.
A designer builds the site. A consultant writes the deck. An automation person wires the tools. A video person shoots the promo. I do the strategy and build the machine, so the pieces actually connect.
Swipe to compare →
| What you actually need | Web designer |
Business consultant |
Automation specialist |
Fractional COO |
Mac Landon |
|---|---|---|---|---|---|
| Operational audit | partial | ||||
| Actually builds the system | partial | ||||
| Website & storefront | |||||
| Brand & UX identity | partial | ||||
| Video & animation | |||||
| Portals & automations | partial | ||||
| Lead capture funnel | partial | partial | |||
| One vendor, start to finish |
The difference isn't a longer list of skills. It's that the strategy and the build come from the same person, so nothing gets lost in the handoff between four of them.
Simple, transparent pricing.
A 60-minute working session on your actual setup. Bring the mess, leave with a prioritized fix list the same day.
The full diagnostic: where you're losing time and money, delivered as a plan you can execute with or without me. 1–2 weeks.
- Website or storefront, or brand identity
- Copy, design, and build included
- Mobile + SEO fundamentals
- 3–5 week turnaround
- Client portal, intake & booking
- Payments & document flow, connected
- Email automation & workflows
- Training so you can run it yourself
- Operational Audit included
- Brand + website + systems
- One person, start to finish
- 6–8 week turnaround
Ongoing optimization, new features, a monthly strategy session, and priority support once you're live. Most clients add it after their build launches.
Every project starts with a free 30-minute discovery call. Not ready to talk? Take the free self-serve audit first.
From chaos to clarity in three steps.
A deep dive into what's working, what's broken, and where you're losing time or money. I map exactly what needs to change and in what order.
I get into your platforms and build. Systems, automations, funnels, whatever the audit revealed. You stay focused on your business.
We launch, make sure everything holds, and tighten what the first month reveals. You walk away knowing exactly how to run it.
Real results from real businesses.
"Within that short call, Mac immediately understood exactly what I was struggling with and laid out a clear, actionable plan. It was honestly exactly what I've been looking for but couldn't quite piece together on my own."
"Mac helped me turn my dream of a successful Etsy shop into reality. From brand identity to listing optimization, my shop has grown beyond what I imagined."
"I went from having no web presence to a site that actually reflects the level of care I put into my work. It feels like me, and now patients can find me."
"I thought going digital would be overwhelming, but Mac made it simple. He saved my business and helped me create a better, more efficient way of working. My clients love it, and so do I."
The Small Business Digital Stack.
The exact tools I recommend to every client. 8 categories, 20+ tools, honest pricing, and difficulty ratings. Free, no fluff.
No spam. Instant download.
Digital Stack
Questions people actually ask.
Let's talk about your business.
Pick a time on my calendar. Tell me what's going on and I'll tell you what I'd do about it.
No pitch. No pressure. Just a clear look at what's going on in your business and what's possible.
Spots are limited. Usually available within a few days.