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Case Study · In Progress

Little Book Co: From broken links to a seamless revenue engine.

Elle built a product parents loved, generating 798K views on TikTok and earning Etsy Star Seller status. But her digital infrastructure was fragmented and leaking revenue. Here's what the audit found, and what I'm building to fix it.

Client
Little Book Co.
Industry
E-commerce / Education
Services
Audit, Funnel Repair, Direct Storefront
Goal
Capture Owned Audience
798K
Top TikTok video views driving traffic
967+
Etsy favorites indicating strong demand
0%
Owned audience before intervention
3
Phased architecture roadmap to scale
The Problem

Massive attention. Broken conversion paths.

Little Book Co. had achieved the hardest part of e-commerce: incredible product-market fit. With thousands of personalized, reusable preschool workbooks sold, the demand was undeniable.

However, despite viral social traffic, the brand's digital infrastructure was a mess. They were 100% reliant on third-party algorithms and owned zero customer data. To make matters worse, the traffic they *did* generate was being sent to broken links and mislabeled lead magnets.

  • Primary website (littlebookco.org) was dead with zero indexable content.
  • TikTok traffic routed to a broken Shop link in the bio.
  • Valuable Canva lead magnets were incorrectly labeled as real estate flyers.
Little Book Co. product
The Architecture Roadmap

Transitioning from rented platforms to an owned revenue engine.

01
Phase 1: Fixing the Leaks
Immediately repairing the broken funnels causing lost sales.
❌ Before: Broken TikTok links and high-value lead magnets mislabeled and given away for free.
✓ After: Audit and clean all social bio destinations to ensure 100% link resolution.
02
Phase 2: Building the Foundation
Creating a home base to own the customer relationship.
❌ Before: 100% reliance on Etsy fees.
✓ After: Functional direct-checkout storefront and branded email capture.
03
Phase 3: Scaling
Automating growth through SEO and retention systems.
❌ Before: Viral peaks followed by sales dips.
✓ After: Organic search traffic, SEO-optimized storefront, and post-purchase email flows.
The Build

Restoring the funnel. Capturing the demand.

The audit is delivered. The direct storefront and email capture engine are built and in final review with Elle before launch.

01 — Link & Funnel Repair

Stopping the bleed from viral social traffic.

A thorough audit of the brand's Linktree and social bios revealed critical dead-ends. The first fixes were the simplest: repair the TikTok Shop link and accurately name the free Canva lead magnet, so high-intent buyers have a clear path to convert.

Little Book Co. funnel architecture
02 — Audience Capture

Turning a dead-end into an automated retention engine.

A highly valuable asset, a free Canva homeschool schedule template, was completely wasted: mislabeled as a "Real Estate Flyer" and given away without an email capture. Renaming the asset and gating it behind a branded opt-in funnel turns a leaky traffic source into an automated system that grows her subscriber list on autopilot.

Little Book Co. audience capture engine
Ready to do this for your business?

Your operation could run this smoothly.

Book a free 30-minute call. I'll listen to what's going on and come back with a clear picture of what's possible.

Book a free call → See all work
Marissa Joy Wellness
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