Marissa Joy Wellness — A complete digital presence for a solo PT launching her practice.
A licensed pelvic floor physical therapist with real clinical expertise and a growing patient base — but no website, no online presence, and no way for new patients to find or trust her. Here's what we built.
on every page
Performance Score
within 60 days of launch
and launched
World-class credentials. No one could find her.
Marissa is a Doctor of Physical Therapy with a specialty in pelvic floor health — a niche with high demand and low competition in Denver. She had clinical training from NYU, 200-hour yoga certification from Bali, and a growing patient base built entirely on word of mouth. But without a website, she was invisible to anyone searching for pelvic floor PT.
In healthcare, credibility is everything. A patient dealing with something as personal as pelvic pain, postpartum recovery, or incontinence needs to trust their provider before they ever pick up the phone. Without a professional online presence, there was no way for Marissa to establish that trust before the first appointment.
- No website — completely absent from Google searches
- No way for prospective patients to vet her credentials
- No explanation of her services or what to expect
- No contact or booking mechanism beyond a phone number
- No content to educate patients or build organic traffic
- No patient testimonials surfaced anywhere online
Not just a website. A full patient acquisition system.
Before writing a line of code, I mapped every touchpoint between a potential patient discovering Marissa and booking an appointment. Each gap was a build requirement.
Every page. Every word. Built to convert.
Full-bleed hero that earns trust in 3 seconds.
The homepage leads with a professional portrait in a garden setting — warm, approachable, human. The copy beneath it does one job: tell a patient with pelvic pain that they've found the right person. A dual CTA ("Work with me" / "Learn more") routes visitors based on how ready they are.
- Full-bleed hero image with location + specialty callout
- 4-service grid (PT, yoga therapy, consultations, ongoing support)
- "What I treat" condition list with soft CTA
- Brand quote section establishing tone and philosophy
- Patient testimonials from 3 real patients
Credentials that build confidence. Content that builds traffic.
The About section surfaces Marissa's full clinical pedigree — Cornell undergrad, NYU Doctorate, GCS specialty, 200-hour yoga certification — alongside her story. Patients in this niche want to know their provider is serious. The blog supplements with three SEO-ready educational posts targeting high-intent search terms in pelvic health.
- Full bio with Cornell + NYU credentials surfaced
- Credential tag pills (PT, DPT, GCS, 200RYT, Denver CO)
- 3 published blog posts: pelvic PT explainer, breathwork, postpartum
- Categorized (Pelvic Health, Yoga Therapy, Postpartum)
- Read time displayed — signals depth and expertise
Answering objections before they're asked.
Pelvic floor PT carries stigma and confusion — many patients don't know if they need a referral, what to expect, or whether internal exams are required. The FAQ section addresses every hesitation head-on, reducing friction before a patient ever reaches out. The contact form routes inquiries by topic, making follow-up easier for Marissa.
- 5 FAQ items covering the most common patient hesitations
- Accordion interaction — clean, not overwhelming
- Contact form with name, email, topic dropdown, message
- Email + location + social links in footer
- Instagram and LinkedIn linked throughout
A website that works as hard as she does.
From zero web presence to a fully realized digital practice — a site that ranks for pelvic floor PT in Denver, converts visitors into inquiries, and communicates Marissa's clinical excellence before a patient ever steps into the room.
What Marissa had to say.
"I went from having no web presence to a site that actually reflects the level of care I put into my work. It feels like me — and now patients can find me."
Your practice deserves a presence that matches your work.
Book a free 30-minute call. I'll assess what you have, what's missing, and what's possible.
Currently accepting select independent clients and exploring full-time opportunities with design-forward teams.
