Marissa Joy Wellness: A complete digital presence for a solo PT launching her practice.
A licensed pelvic floor physical therapist with real clinical expertise and a growing patient base, but no website, no online presence, and no way for new patients to find or trust her. Here's what I built.
within 60 days of launch
and launched
Performance Score
on every page
World-class credentials. No one could find her.
Marissa is a Doctor of Physical Therapy with a specialty in pelvic floor health, a niche with high demand and low competition in Denver. She had clinical training from NYU, 200-hour yoga certification from Bali, and a growing patient base built entirely on word of mouth. But without a website, she was invisible to anyone searching for pelvic floor PT.
In healthcare, credibility is everything. A patient dealing with something as personal as pelvic pain, postpartum recovery, or incontinence needs to trust their provider before they ever pick up the phone. Without a professional online presence, there was no way for Marissa to establish that trust before the first appointment.
- No website, completely absent from Google searches
- No way for prospective patients to vet her credentials
- No explanation of her services or what to expect
- No contact or booking mechanism beyond a phone number
- No content to educate patients or build organic traffic
- No patient testimonials surfaced anywhere online
Not just a website. A full patient acquisition system.
Before writing a line of code, I mapped every touchpoint between a potential patient discovering Marissa and booking an appointment. Each gap was a build requirement.
Every page. Every word. Built to convert.
Full-bleed hero that earns trust in 3 seconds.
The homepage leads with a professional portrait in a garden setting: warm, approachable, human. The copy beneath it does one job: tell a patient with pelvic pain that they've found the right person. A dual CTA ("Work with me" / "Learn more") routes visitors based on how ready they are.
- Full-bleed hero image with location + specialty callout
- 4-service grid (PT, yoga therapy, consultations, ongoing support)
- "What I treat" condition list with soft CTA
- Brand quote section establishing tone and philosophy
- Patient testimonials from 3 real patients
Credentials that build confidence. Content that builds traffic.
The About section surfaces Marissa's full clinical pedigree (Cornell undergrad, NYU Doctorate, GCS specialty, 200-hour yoga certification) alongside her story. Patients in this niche want to know their provider is serious. The blog supplements with three SEO-ready educational posts targeting high-intent search terms in pelvic health.
- Full bio with Cornell + NYU credentials surfaced
- Credential tag pills (PT, DPT, GCS, 200RYT, Denver CO)
- 3 published blog posts: pelvic PT explainer, breathwork, postpartum
- Categorized (Pelvic Health, Yoga Therapy, Postpartum)
- Read time displayed, signaling depth and expertise
Answering objections before they're asked.
Pelvic floor PT carries stigma and confusion. Many patients don't know if they need a referral, what to expect, or whether internal exams are required. The FAQ section addresses every hesitation head-on, reducing friction before a patient ever reaches out. The contact form routes inquiries by topic, making follow-up easier for Marissa.
- 5 FAQ items covering the most common patient hesitations
- Accordion interaction, clean and not overwhelming
- Contact form with name, email, topic dropdown, message
- Email + location + social links in footer
- Instagram and LinkedIn linked throughout
A website that works as hard as she does.
From zero web presence to a fully realized digital practice: a site that ranked for pelvic floor PT in Denver within 60 days, converted visitors into inquiries, and communicated Marissa's clinical excellence before a patient ever stepped into the room.
What Marissa had to say.
"I went from having no web presence to a site that actually reflects the level of care I put into my work. It feels like me, and now patients can find me."
Your practice deserves a presence that matches your work.
Book a free 30-minute call. I'll assess what you have, what's missing, and what's possible.
Currently accepting select independent clients.
