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Case Study

MG Tax Inc. — From paper to fully digital in under 30 days.

A $500K tax practice running entirely on paper, cash, and good intentions. No systems, no digital presence, no way to scale. Here's how we changed that in a month.

Client
MG Tax Inc.
Industry
Tax Services
Timeline
30 days
Services
Digital Infrastructure
Revenue
$500K+ annual
100%
Paper to fully digital
50%
Reduction in admin time
$500K+
Annual revenue digitized
30 days
Kickoff to fully live
The Problem

Three decades of doing things the hard way.

Mark had been running his tax practice since 1994. The business was real — $500K in annual revenue, loyal clients, deep expertise. But everything ran on paper. Cash payments. Filing cabinets. Phone calls to schedule every appointment.

There was no way to work remotely. No way to onboard a new client without them walking in the door. No way to scale without adding more physical space and more staff. The operation was entirely dependent on Mark being physically present, every single day.

  • Every client interaction required paper forms and in-person visits
  • Payments were cash or check only — no online processing
  • No remote work capability whatsoever
  • Document retrieval meant digging through physical filing cabinets
  • Scheduling done entirely by phone, no self-serve booking
  • Zero digital presence — clients couldn't find him online
Paper files before digitization
The User Journey

Mapping every broken touchpoint.

Before building anything, I mapped the full client journey — every step from discovery to tax filing. Each touchpoint was either broken, manual, or missing entirely.

01
Discovery & First Contact
How do new clients find the practice and make first contact?
❌ Before: Word of mouth only. No website, no Google presence. Phone calls only.
✓ After: Google My Business, website with booking, contact form.
02
Onboarding & Intake
How does a new client officially engage and submit their information?
❌ Before: In-person only. Paper forms. Physical ID verification. Cash deposit.
✓ After: Digital intake form with e-signature, online payment, remote ID upload.
03
Document Collection
How do clients submit W-2s, 1099s, and supporting documents?
❌ Before: Physical drop-off or mail. Documents manually filed.
✓ After: Secure client portal — drag and drop upload, real-time status.
04
Review & Communication
How does Mark communicate progress and ask follow-up questions?
❌ Before: Phone calls and voicemails. No paper trail.
✓ After: Secure messaging in portal + video calls via Google Meet.
05
Payment & Filing
How does the client pay and receive their completed return?
❌ Before: Cash or check in-person. Paper return handed over.
✓ After: Online invoice via Stripe. Digital delivery via secure portal.
06
Retention & Referrals
How does the practice stay in touch and encourage repeat business?
❌ Before: No follow-up system. Relied on clients to call back.
✓ After: Automated email reminders each tax season via Google Workspace.
Wireframes & Iterations

Building the right thing, in the right order.

I didn't start with design — I started with workflow. What needed to exist before anything else could work? The intake form had to come before the portal. The payment system had to come before the booking system.

V1 — Client Intake Form
V1 intake form
V2 — Client Intake Form (Revised)
V2 intake form
V1 — Client Portal Dashboard
V1 portal dashboard
V2 — Client Portal Dashboard (Final)
V2 portal dashboard

Key iteration: The first version of the intake form asked for too much upfront — clients were dropping off halfway through. I split it into two stages: basic contact info first, detailed tax information second after a confirmation email. Completion rate went from ~40% to over 85%.

The Final UI Solution

Four systems. One cohesive operation.

01 — Digital Intake

Onboarding that works while Mark sleeps.

Built on JotForm with conditional logic, e-signature integration, and automatic confirmation emails. New clients can now fully onboard without ever calling the office.

  • Multi-step form with conditional logic
  • Built-in e-signature via DocuSign integration
  • Automatic confirmation + next steps email
  • Data feeds directly into client records
Final intake form
02 — Client Portal

A secure home for every client's documents.

Built on Onehub — clients get a private workspace where they upload documents, track progress, and communicate with Mark. No more emailing sensitive files or dropping off paper.

  • Bank-level encrypted document storage
  • Drag-and-drop file uploads
  • Real-time status tracking per return
  • Secure messaging thread per client
Client portal
03 — Online Payments

Cash-only to fully digital payments.

Integrated Stripe for invoicing and payment collection. Clients receive a professional invoice by email and pay online. Mark gets paid faster and has a full financial record automatically.

  • Stripe-powered invoicing and payment links
  • Credit card, debit, and ACH bank transfer support
  • Automatic payment receipts and records
  • Recurring billing for ongoing clients
Payment flow
04 — Booking & Scheduling

No more phone tag to book an appointment.

Calendly connected to Mark's Google Calendar. Clients self-schedule consultations, receive automatic reminders, and can join via Google Meet if they prefer remote. The phone stops ringing.

  • Self-serve booking via Calendly
  • Google Calendar sync — no double-booking
  • Automatic reminder emails 24h and 1h before
  • One-click Google Meet link for remote sessions
Booking system
The Results

The numbers speak for themselves.

Thirty days after kickoff, the practice was fully operational on every system. Here's what changed.

0
Physical documents lost or misfiled
24/7
Client onboarding capability
100%
Invoices paid digitally via Stripe
0
Phone calls required to book an appointment

"I thought going digital would be overwhelming, but Mac made it simple. He saved my business and helped me create a better, more efficient way of working. My clients love it, and so do I."

Mark G.
Mark G.
Owner, MG Tax Inc.
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