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NYC-Based · Websites, Systems & Automation

I build the infrastructure behind businesses that grow.

Websites, brands and operational systems for small businesses. I build it myself.

See if we're a fit See my work
My Story

I got here by fixing what wasn't working.

It started in a Long Island tax office, watching a $500K-a-year business run entirely on paper, cash, and good intentions.

YouTube as a teen, a custom-gifting shop, a print-on-demand store: each was the same lesson in a different costume. The operation is the product.

@dogsofnewyork.city taught the other half: 91 portraits, one template. A brand is legible because it repeats.

"Every screen had to earn its place by reducing friction or eliminating a manual step. That constraint made the work better."

Now I bring that to small businesses across the country, from New York.

Creator Era
Independent YouTube Channel
Grew an audience from age 12, with brand partnerships along the way.
Foundation
M.S. Taxation, then Grant Thornton
M.S. Taxation (Hofstra), then tax associate at a top-10 firm.
Hands-On Operations
Doob3D Technical Operations
Ran technical operations at an NYC 3D scanning studio.
The Pivot
MG Tax Digital Transformation
Took a tax firm paper-to-digital in 30 days. Admin time cut in half.
Building Independently
Crafting, E-Commerce, Photography
Custom crafts (later Mac LIC), a multi-storefront print-on-demand shop, and photography.
Now
MacLandon.com
Solo practice. Clients in tax, healthcare, e-commerce and creative.
Side Project

I also build things with my hands.

Wood burning, glass etching and engraving, made to order since 2019. Still taking the right projects.

Custom etched whiskey glasses
Wood burned couple portrait
Mr and Mrs Lipman wedding sign
Custom Posie backpack
What I bring to every project
UX/UI Design
Research, wireframes and interfaces.
Digital Infrastructure
Sites, portals, booking and payments.
Automation & Workflows
Intake, emails and follow-ups that run themselves.
Brand Identity
Logo, color and type that hold together.
Operations & Tax
Process design. I speak small-business finance.
Content & Media
Video, photography and social.
Design Philosophy

Design that earns its place.

If it doesn't make something easier, faster or clearer, it doesn't ship.

01
Clarity over cleverness.
The next step should be obvious.
02
Systems over surfaces.
A beautiful homepage in front of a broken form is a net negative.
03
Build for the operator, not just the user.
Easy for the customer, and easy for the person running it.
04
Constraints are a feature.
No enterprise budget, 30 days, the tools you have. It sharpens the work.
"The goal isn't a beautiful system. The goal is a system that runs without you."
Mac Landon
How I Work

Three steps. No surprises.

01
Audit & Strategy

What's working, what's broken, and what to fix first.

A clear roadmap
02
Design & Build

I get into your platforms and build it.

A fully functional operation
03
Launch & Optimize

We launch, then tune it from the first month.

More time, better results
Ready to work together?

Let's build something that actually works.

A free 30-minute call. No pressure, no pitch.

See if we're a fit See my work